GLOBAL SOCIAL PROCESSES IN THE CONTEXT OF SPEECH ACTS: A PRAGMALINGUISTIC APPROACH

Abstract

This article analyzes, on a pragmalinguistic basis, the interrelation between speech acts and social processes in the era of globalization. It reveals the role of strategic illocutionary means used in international political speeches, media communication, and internet discourse in shaping social consciousness. The study shows that in contemporary global processes, speech acts serve not only as a tool for delivering information but also as a mechanism for directing audiences to action and influencing their perceptions.